Silvia Marinoni
About
I am a passionate communications manager with twenty years of experience. In my career I have worked for luxury companies, international architecture studios and institutions.
I am in charge of communications, international press office and events organisation.
My business is carried out in direct contact with the corporate property in order to create a personalized communication strategy, consistent with the goals of the company growth.
I am a glider pilot and I see communication as flying: you can go very far but you must plan your trip first, considering available tools and alternative routes, to ensure a positive result even in case of unexpected events.
I am a determined person, able to achieve the set goals thanks to flexibility and organizational skills.
Negotiating skills, empathy, proactivity and lateral thinking are the qualities that I am recognized for by colleagues and business partners.
I am available to travel.
References upon request.
Language Skills
Italian
Mothertongue
French
C2
English
C1
Spanish
A2
Work Experience
Since 2022
Paola Lenti
Communications manager, press office and events
In charge of overseeing all internal and external communications, ensuring the message is consistent and engaging.
In direct contact with the corporate property in order to create a communication strategy which supports sales and which is consistent with the goals of the company growth.
- International press office
- Events organization
- Dealing with monobrands and dealers
- Marketing budget development and cost tracking
- Leading external suppliers (i.e. PR agencies)
Since 2015
Freelance consultant
- ACAO Aero Club Adele Orsi - acao.it
- Emergency - emergency.it
- Kammi - kammi.it
- Glac - glac.it
- DTS - dtssrl.it
- Location Camponovo - locationcamponovo.it
- Trans-Rift Trail Kenya
- Varese Design Week - varesedesignweek-va.it
- Condominium council member
- SPCC with Bianchi Dorta agency - spcc.net
- F2A with Bianchi Dorta agency - F2A.biz
- Otherbase - otherbase.it
- Aqua -aquaassistenzadomiciliare.it
2015 - 2022
54words
Co-founder
PR and press office manager
Communication and Event Specialist liaising with external clients (CEOs, Sales Directors, Marketing Directors) and other third parties. Specialized in architecture and design.
Press office; public relations; concept and production of press, B2B and B2C events; media planning; fairs; coordination of the work team; new business.
Clients (abstract): Allianz Real Estate, Asso Group, City of Melbourne, Gerflor, Lualdi, Migliore+Servetto architects, Stefano Boeri.
2006 - 2015
Ghénos Communication
Press Office – Pr Senior Manager Account (started as Account Executive)
Product and corporate communication account manager (Italy and Europe), improving the brand awareness of clients thanks to a specific communication on targeted media, in support of the marketing and sales departments.
Clients (abstract): Carlo Colombo Architect, Elica, Emeco, Matteo Grassi, InSinkErator, Sabaf Group, Tagina Ceramiche d'arte, Thonet, Umpi, USM, Ycami.
2003 - 2006
Grazia Lotti Relazioni pubbliche
Press Office – Pr Executive Account Manager (started as Assistant Account)
Clients (abstract): Geneviève Lethu, Lalique, Mastro Raphael, S.T. Dupont, TAG Heuer, Tisettanta.
2003 - 2007
La Prealpina -La Settimana di Saronno
Freelance journalist
Unsupervised selection and report of news related to the political, administrative, educational and social development of several communities in the region.
Education and training
2020, Lockdown
On line professional refresher courses about SEO writing and GDPR legal basis to process private data.
- The Data Protection Report: Marketing Purposes between the GDPR and the Eprivacy Directive - Anna Lucia Calò
- Seo Infinity - Paolo Dolci
- Wiriting for the web - Luisa Ferretti
- Press releases, press office and GDPR - Rome Bar Association
2013, Digital PR and Digital Press Office postgraduate course
Il Sole 24 Ore, Milan _ The Press Office in relation to new media, social networks and the new figure of the journalist- opinion leaders.
2005, Italian professional certification of journalism
Enlisted since 2005 on the Order of Journalists of the Lombardy Region.
Annual refresher courses.
2003, Postgraduate course - Videoreporter
Multimediamente, Milan _ Various formats (documentary, breaking news, investigative report, in-depth analysis) - shooting techniques and digital editing. Final internship in the national television channel RAI - breaking news editorial staff (Torino, Italy).
2001, Masters Degree in Public Relations
IULM University, Milan _ Consumer and Advertising specialization.
Thesis on Intellectual Property "On-line ADV in France".
Grade: 110/110
1999/2000, Leonardo programme internship European Union's Lifelong Learning Programme - European Commission
Giorgio Armani, Paris _ Press office support, showroom management, relations with the Italian headquarters as well as the British and US offices, relations with the French press.
1998/99, Socrates Erasmus scholarship
One year attendance at Université Charles de Gaulle Lille 3 / Villeneuve-d'Ascq, France.
Portfolio
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